This brings us to the second point of this sub-section.⬇️ Leverage an Inbound Marketing Strategy Therefore, the tone to use on this social media differs than the tone we would use on Facebook or Twitter.Įverything you publish on your company page (and on your personal account as well) must be professional and contribute to demonstrating your expertise. We are a Sales & Marketing organization, so for us the main value is to get in touch with potential prospects. LinkedIn is all about Networking, Recruiting & Social Selling. Let's be honest: if you are on LinkedIn you are there to "do business". LinkedIn is exclusively dedicated to professionals, it has its own codes and have a different community than other social networks. You need to adapt to your audience to get the best results. Using social networks is not always easy, they are all different and so are the people that use them. LinkedIn a social networking site like no other Adapting to the right mindset for LinkedIn
The goal of this first article is to understand what the company page on LinkedIn is all about, how it fits within your sales process and your digital marketing strategy. Part 3: How to use your linkedin company page statistics Part 2: How to create and manage a linkedin company page With these 3 articles we will show you how to proceed step by step to get the most from your LinkedIn business page. We wrote 3 articles to help you maximize your LinkedIn Company page effectiveness, this is the first one. The company page can be a real lever to support a social selling strategy and convince your prospects. Companies have added it to their digital strategy without understanding its value. Today, the LinkedIn company page has become commonplace.
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